My weekends work on a decision matrix has been fruitful in my opinion. After refining my concepts, I created an online survey which I used to find my target market’s opinion of my designs in relation to a datum product – an average set of bike lights. I had hoped to have as many responses as my previous surveys, but I fear the length and detail of this survey may have stopped some people from bothering, though I do still have a fair amount of responses and certainly enough to work out my concept design decision matrix.
Overall, I am quite happy with how my project is going and the responses I got to some of my designs were excellent and those that were not, are a great help for finding what the does and doesn’t market want!