Day 2 – Group Research
Howdy, After receiving our brief, our creative collective has been considering which markets we would like to explore. With 3 product designers and 1 graphics designer, we have decided against an artistic approach to the brief and so we have decided to focus upon products and brand marketing. As a product designer, I like to solve problems, which specifically originate from my target market and so the first port of call was to identify our target market for our sales area. Whilst I only have a brief understanding of our target market at the moment, I feel I can use general ideas to get a starting point for research. Our target market is the the large student group who attend the Howard Gardens and Llandaff campuses. As students ourselves we feel we have a decent understanding of the needs and wants of the most students and so we started some […]